[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.qqp.sk\/online-podnikanie-a-funkcne-vztahy-s-verejnostou\/#Article","mainEntityOfPage":"https:\/\/www.qqp.sk\/online-podnikanie-a-funkcne-vztahy-s-verejnostou\/","headline":"Online podnikanie a funk\u010dn\u00e9 vz\u0165ahy s verejnos\u0165ou","name":"Online podnikanie a funk\u010dn\u00e9 vz\u0165ahy s verejnos\u0165ou","description":"Asi ka\u017ed\u00e1, \u010di u\u017e v\u00e4\u010d\u0161ia alebo men\u0161ia firma, za\u010d\u00ednaj\u00faca alebo u\u017e zn\u00e1mej\u0161ia podnikate\u013esk\u00e1 \u010dinnos\u0165, sa museli obozn\u00e1mi\u0165 s pojmom PR, respekt\u00edve s Public Relations. S\u00fa","datePublished":"2020-05-15","dateModified":"2023-10-14","author":{"@type":"Person","@id":"https:\/\/www.qqp.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.qqp.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"qqp.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.qqp.sk\/wp-content\/uploads\/pr%C3%A1ca%20s%20notebookmi.jpeg","url":"https:\/\/www.qqp.sk\/wp-content\/uploads\/pr%C3%A1ca%20s%20notebookmi.jpeg","height":0,"width":0},"url":"https:\/\/www.qqp.sk\/online-podnikanie-a-funkcne-vztahy-s-verejnostou\/","about":["Online"],"wordCount":374,"articleBody":" Asi ka\u017ed\u00e1, \u010di u\u017e v\u00e4\u010d\u0161ia alebo men\u0161ia firma, za\u010d\u00ednaj\u00faca alebo u\u017e zn\u00e1mej\u0161ia podnikate\u013esk\u00e1 \u010dinnos\u0165, sa museli obozn\u00e1mi\u0165 s pojmom PR, respekt\u00edve s Public Relations. S\u00fa to doslova vz\u0165ahy s verejnos\u0165ou a teda snaha o ich budovanie. Samozrejme to plat\u00ed aj v online prostred\u00ed, kde sa nejak\u00fdm sp\u00f4sobom mus\u00edme pribl\u00ed\u017ei\u0165 u\u017e\u00edvate\u013eom. A to napr. vo forme relevantn\u00fdch a zauj\u00edmav\u00fdch textov, ktor\u00e9 bud\u00fa prezentovan\u00e9 ako pr \u010dl\u00e1nky Seolight. Ide teda o sp\u00f4sob prezent\u00e1cie svojho brandu, respekt\u00edve slu\u017eieb alebo produktov, ktor\u00e9 tento pred\u00e1va. Tak\u00fdmito \u010dl\u00e1nkami sa daj\u00fa predstavi\u0165 verejnosti.Mali by tak by\u0165 hlavne informat\u00edvne, pravdiv\u00e9 a p\u00edsan\u00e9 s t\u00fdm, \u017ee si s nimi budujete imid\u017e v\u00e1\u0161ho podnikania. Gramatick\u00e1 gramotnos\u0165 je v nich samozrejme takisto v\u00edtan\u00e1 ako aj celkov\u00e1 \u0161tylistika, ktor\u00e1 dok\u00e1\u017ee toho dos\u0165 napoveda\u0165. V tomto oh\u013eade vhodn\u00e9ho \u0161tylizovania textu je skuto\u010dne vhodn\u00e9 rozmyslie\u0165 si, pre ak\u00fa cie\u013eov\u00fa skupinu vlastne p\u00ed\u0161ete prim\u00e1rne. Mali by to by\u0165 potenci\u00e1lni z\u00e1kazn\u00edci a z\u00e1ujemcovia, ktor\u00fdm by ste tak mali p\u00edsanie a \u0161t\u00fdl vyjadrovania prisp\u00f4sobi\u0165.Mo\u017eno sa p\u00fdtate, ak\u00fd je rozdiel medzi formou takejto prezent\u00e1cie a klasickou platenou reklamou. Pozit\u00edvnou str\u00e1nkou platenej reklamy je mo\u017eno jej r\u00fdchlos\u0165, s ktorou je zhotoven\u00e1 a aj s akou prin\u00e1\u0161a svoje v\u00fdsledky. Pri PR naopak treba r\u00e1ta\u0165 s t\u00fdm, \u017ee ide spravidla o dlhodob\u00fd proces. Ten sa ale \u010dastokr\u00e1t vypl\u00e1ca, preto\u017ee prin\u00e1\u0161a nie\u010do viac, ne\u017e len kr\u00e1tke slogany. Je to vlastne pr\u00edle\u017eitos\u0165 informova\u0165 u\u017e\u00edvate\u013eov o konkr\u00e9tnej t\u00e9me skuto\u010dne bohat\u00fdm sp\u00f4sobom. K \u010fal\u0161iemu pozit\u00edvu sa d\u00e1 zaradi\u0165 fakt, \u017ee tak\u00e1to prezent\u00e1cia nie je n\u00e1siln\u00e1 (nemala by by\u0165). Ja viem, \u017ee va\u0161im z\u00e1ujmom je hlavne preda\u0165 svoje slu\u017eby, len\u017ee u\u017e\u00edvatelia takto nerozm\u00fd\u0161\u013eaj\u00fa. T\u00ed sk\u00f4r pod\u013eahn\u00fa obsahu, ktor\u00fd sa bude tv\u00e1ri\u0165 ako zauj\u00edmav\u00fd \u010dl\u00e1nok, na ktor\u00fd si n\u00e1sledne m\u00f4\u017eu vytvori\u0165 svoj n\u00e1zor.                                                                                                                                                                                                                                                                                                                                                                                          2\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online podnikanie a funk\u010dn\u00e9 vz\u0165ahy s verejnos\u0165ou","item":"https:\/\/www.qqp.sk\/online-podnikanie-a-funkcne-vztahy-s-verejnostou\/#breadcrumbitem"}]}]