[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.qqp.sk\/uspesny-online-marketing-alebo-ako-dosiahnut-potrebne-zviditelnenie-navstevnost-a-konverzie\/#Article","mainEntityOfPage":"https:\/\/www.qqp.sk\/uspesny-online-marketing-alebo-ako-dosiahnut-potrebne-zviditelnenie-navstevnost-a-konverzie\/","headline":"\u00daspe\u0161n\u00fd online marketing alebo ako dosiahnu\u0165 potrebn\u00e9 zvidite\u013enenie, n\u00e1v\u0161tevnos\u0165 a konverzie","name":"\u00daspe\u0161n\u00fd online marketing alebo ako dosiahnu\u0165 potrebn\u00e9 zvidite\u013enenie, n\u00e1v\u0161tevnos\u0165 a konverzie","description":"V s\u00fa\u010dasnom tkzv internetovom marketingu je d\u00f4le\u017eit\u00e1 n\u00e1v\u0161tevnos\u0165, ale e\u0161te predt\u00fdm vidite\u013enos\u0165 va\u0161ich slu\u017eieb vo forme webovej str\u00e1nky umiestnenej na niektorom z \u010dasto nav\u0161tevovan\u00fdch zdrojov.","datePublished":"2019-10-04","dateModified":"2023-10-25","author":{"@type":"Person","@id":"https:\/\/www.qqp.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.qqp.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/48db5b3634ed7a3f1f89bca90f0a2521b0bb3970d57e3653d258d10b0f31fdf3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"qqp.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.qqp.sk\/wp-content\/uploads\/img_a310816_w16765_t1584093675.jpg","url":"https:\/\/www.qqp.sk\/wp-content\/uploads\/img_a310816_w16765_t1584093675.jpg","height":0,"width":0},"url":"https:\/\/www.qqp.sk\/uspesny-online-marketing-alebo-ako-dosiahnut-potrebne-zviditelnenie-navstevnost-a-konverzie\/","wordCount":421,"articleBody":"  V s\u00fa\u010dasnom tkzv internetovom marketingu je d\u00f4le\u017eit\u00e1 n\u00e1v\u0161tevnos\u0165, ale e\u0161te predt\u00fdm vidite\u013enos\u0165 va\u0161ich slu\u017eieb vo forme webovej str\u00e1nky umiestnenej na niektorom z \u010dasto nav\u0161tevovan\u00fdch zdrojov. K nim sa radia najm\u00e4 internetov\u00e9 vyh\u013ead\u00e1va\u010de. Na Slovensku je to hlavne Google, pr\u00edpadne tie\u017e Seznam. S\u00edce pozn\u00e1me aj Bing \u010di Yahoo, no tie s\u00fa z h\u013eadiska slovensk\u00fdch u\u017e\u00edvate\u013eov pou\u017e\u00edvan\u00e9 menej. A pre n\u00e1s je d\u00f4le\u017eit\u00e9 najm\u00e4 to, aby bol n\u00e1\u0161 web umiestnen\u00fd na popredn\u00fdch poz\u00edci\u00e1ch vo v\u00fdsledkoch h\u013eadania t\u00fdch najnav\u0161tevovanej\u0161\u00edch. T\u00fdm p\u00e1dom si nepriamo, ale ve\u013emi pravdepodobne zabezpe\u010d\u00edme rast\u00faci po\u010det u\u017e\u00edvate\u013eov na\u0161ej str\u00e1nky, z \u010doho n\u00e1sledne s vysokou pravdepodobnos\u0165ou za\u010dn\u00fa vznika\u0165 po\u017eadovan\u00e9 konverzie ako napr. vytvorenie objedn\u00e1vky, klik na reklamu, vyplnenie dotazn\u00edka apod. Z\u00e1le\u017e\u00ed \u010do konkr\u00e9tne dan\u00fd web pon\u00faka a ak\u00fd je jeho v\u00fdznam. Vysok\u00e9 a vidite\u013en\u00e9 umiestnenie v Google ale nie je samozrejmos\u0165ou. V nejednom pr\u00edpade je neodmyslite\u013en\u00e1 kvalitn\u00e1 optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de, s ktorou v\u00e1m dok\u00e1\u017eu poradi\u0165 odborn\u00edci s dlhoro\u010dnou praxou. Optimaliz\u00e1cia je toti\u017e pomerne komplikovan\u00fd proces zameriavaj\u00faci sa na ve\u013ea vonkaj\u0161\u00edch ako aj vn\u00fatorn\u00fdch faktorov, rovnako je vyu\u017e\u00edvan\u00e9 \u0161irok\u00e9 spektrum techn\u00edk a n\u00e1strojov. Takisto je d\u00f4le\u017eit\u00e9 vyhn\u00fa\u0165 sa zbyto\u010dnej penaliz\u00e1cii, kedy laicky vykonan\u00e9 seo m\u00f4\u017ee by\u0165 z h\u013eadiska efektivity dokonca hor\u0161ie, ne\u017e \u017eiadne. V pr\u00edpade jeho kvalitn\u00e9ho vykonania je v\u0161ak efekt mo\u017eno a\u017e prekvapivo v\u00fdborn\u00fd a smeruj\u00faci k tomu najpodstatnej\u0161iu- umiestneniu va\u0161ej str\u00e1nky na popredn\u00fdch miestach v h\u013eadan\u00ed, rast\u00facej n\u00e1v\u0161tevnosti a \u017eiadan\u00fdm konverzi\u00e1m. K danej t\u00e9me sa z\u00e1rove\u0148 hod\u00ed spomen\u00fa\u0165 fakt, \u017ee \u00fadajne a\u017e 90 % u\u017e\u00edvate\u013eov internetov\u00e9ho vyh\u013ead\u00e1va\u010da Google prezer\u00e1 len prv\u00fa stranu v\u00fdsledkov h\u013eadania, respekt\u00edve siln\u00fdmi poz\u00edciami je prv\u00fdch 15 miest. S kvalitnou optimaliz\u00e1ciou dosiahnu\u0165 tento v\u00fdsledok rozhodne nie je ni\u010d nemo\u017en\u00e9, sk\u00f4r naopak. Vrav\u00edme o efekt\u00edvnom a prirodzenom zvidite\u013enen\u00ed, z ktor\u00e9ho plynie o\u010dak\u00e1van\u00fd efekt, ktor\u00fd aj po ukon\u010den\u00ed procesov optimaliz\u00e1cie dok\u00e1\u017ee by\u0165 relat\u00edvne toto\u017en\u00fd a\u017e po dobu nieko\u013ek\u00fdch nasleduj\u00facich mesiacov.                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00daspe\u0161n\u00fd online marketing alebo ako dosiahnu\u0165 potrebn\u00e9 zvidite\u013enenie, n\u00e1v\u0161tevnos\u0165 a konverzie","item":"https:\/\/www.qqp.sk\/uspesny-online-marketing-alebo-ako-dosiahnut-potrebne-zviditelnenie-navstevnost-a-konverzie\/#breadcrumbitem"}]}]